Fruit: the first in the world to employ “cold processing”
There’s an ethical way to treat fruit, too. Natura Nuova was first in the world to employ and perfect cold processing: after the fruit is washed, sorted, peeled and cored, what’s left is the pulp, and it’s this – and nothing else, not even air – that gets made into smoothies.
So our fruit is naturally good, with its own natural flavour, texture and aroma.
All this is done in just a few seconds in an sterile environment, so added preservatives aren’t necessary.
We also don’t add antioxidants or acidifiers because the packages we have chosen, both the cups and the pouches, are effective at protecting the product from light and oxygen.